Five months ago when I decided on
a trip to the USA, I choose you guys over the rest of your competitors. Price
was never a matter, and especially on this trip to see my near and dear ones in
a far away land. And the decision to fly with you was a culmination of service
I have experienced in the last ten years as loyal customer. So how does one
react when loyalty is unrequited and privilege is unappreciated? Should one
feel cheated and violated?
Trouble started just 24 hours before….
24 hours before the journey I go
online to do a check-in and the airline website throws an error. I tried
multiple times, and then I finally decided to call the customer service. And
the response that I got only surprised me further.
The gentleman at the other end
says “Some customers are experiencing issues with our online check-in, and I
would request you to get to the airport early to get the seats of your choice.”
Before he could close with the customary statement, “is there anything else
that I could assist you with today”, I politely hung up.
7 hours before the journey….
I got a text message from the
airline “9W 0226 flight from Chennai to Brussels is delayed and will leave at
2.15 am”. Since I had a connecting flight to Newark and then a flight to West
Coast, I was a little anxious. I would have managed to squeeze in a few extra
hours of sleep if the flight had left on time at 1 am. We all understand that
no one has control over what happens in air!
3 hours before the journey….
The airline staff at the opening
of the queue requested my ticket print out and passport. On seeing the short
queue at the airport, I was excited, but the excitement didn’t last long. His
eyes peered through the names of passengers on the list, but never caught mine.
I pulled out my mobile and matched the date on the mobile with that on the
ticket and I also looked around to see if I was in the right airline queue. I
felt anxious and helpless, and volunteered to find my name on the list. Even
without the help of my eye glass, I managed to find myself on the printed sheet
of paper within seconds.
While I thought the delay at the
mouth of the queue was made up for at the check-in counter, I was made to feel
more anxious. The staff invited another colleague over and asked him to note
down my name, while my boarding card had 4 S printed on it. Having never
experienced such a privileged profiling, I asked the staff what it means. She
started to say security, but she quickly cut it short and handed over my
boarding card to her colleague. I asked another airline college next to her,
while he didn’t budge either. He replied nothing and handed me my boarding
card.
While boarding…
At the gate there were boards
that clearly segregated the crowd by class and seat numbers for economy. But the
half a dozen airline staff waiting to scrutinize boarding cards, passed on no
instructions or made no announcements on who gets to board first. The queue
phobic, indisciplined Indian population elbowed each other to take their
pre-assigned seats on the aircraft.
With slow moving line, I realized
there were 2 more rounds of passport and boarding card matched made before we
boarded. When I handed over my boarding card I was pulled up by the staff for
special frisking and screening of my baggage. Aha moment! I knew what the
“SSSS” in my card meant and why the airline staff never disclosed to me what it
meant.
While I was still in Chennai, I
got the message, “Weclome to the new America”. I was extra cautious while
packing my carry-on not to have liquids, sharp objects or other prohibited
material with me. I even decided not to wear my belt so that I walk through the
security without setting on any alarms. And a prepared and cautious passenger
like me gets a privilege treatment in the name of security.
20 mins after boarding….the wings got clipped…
Over head bins were already full
and the crew was busy running around to find place for luggage that passengers
were never willing to part. A passenger complained that her seat automatically
reclined and the crew summoned the mechanic on-board to fix the issue.
Though kids and elderly get the
right to board first, kids can get a little restless. An 18 month old boy next
to me was super excited and was running around the aircraft, while his parents
were busy getting his feeds ready. The airline staff soon reached out to the
parents and very rudely asked them to keep their child from moving around. Not
happy with his wings being clipped and with his mother arms firmly wrapped
around him, the toddler hated the red card and started to cry. Passengers were
surprised what happened to the child who was happy a few minutes ago. His
unrelenting cries soon invited the airline crew and this time around they asked
the parents if they knew how to distract the kid. Rudeness!
An hour
into the journey….
At 3.30 in the morning I was
posed with the question, “Vegetarian or non-vegetarian” and very soon a veg hot
pocket was handed over to me. Rubbery and hard paneer pieces in the hot pocket gave
me an idea what I should offer when I invite someone who I hate to my home. Even
relief packets thrown by Red Cross in Kandahar would be better.
Four hours into the journey….terrible!
An elderly couple next me give me
a nudge and ask if I can show them how to use the faucet in the toilet. By then
the crew rolled out the terrible tasting food trolleys like they were feeding
some prisoners and beggars. I avoided the trolleys and I took the elderly
couple towards the front of the aircraft to show them how to use the faucet.
The airline crew intervened and told me that one of the toilets had no water
and the other one was reserved for business class and showed us they way back
to the economy class. And finally when the food arrived, the variety, quality
and quantity left us with a bad taste?
The bad food, bad attitude of
employees, and singling me out for another frisk continued before I boarded the
next flight from Brussels to Newark.
Where is compassion? Where is
service? Where is loyalty? Where is respect for human life? Am I not adult
enough to know what “SSSS” my boarding pass means? A women employee asking the
mother and father if they knew how to engage and distract their child got me
out of the chair. Arrogant responses and obnoxious response towards elderly
clearly made this a “never travel” airline for me. Continuous display of
arrogance and boorishness was good enough to convince me that I shouldn't need their “Privilege Card” any more. Who would want to hold a privilege card and
feel humiliated on a vacation?
How can an airline fail
continuously from the corrupt online check-in, to ticketing staff to cabin
crew, to non-functioning toilets, to arrogant and disrespectful crew on a
single day? Anyways, Jet Airways lost a 10 year loyal customer on one journey.
Being “up in the air” for too
long can make one feel haughty, and it is time Jet Airways did some serious
introspection and pull up their socks to upgrade the service, the fleet, and
the cabin crew behavior.
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