Mylapore Mamis’ get their Vitamin G from Timepass

Not sure if fission reaction will fire the nuclear reactors at Koodankulam and end the power crisis in Tamil Nadu, but daughters-in-law have fired their reactors and turned most family set-ups into nuclear homes in Mylapore, Adyar, West Mambalam, and Nanganallur and causing a gossip crisis across Tamil Nadu.

Spotting Mamis’ with ample free time and deficient in Vitamin G (from nuclear living conditions), Ananda Vikatan, a leading weekly magazine in Tamil Nadu has brought in a new publication, Timepass. “Timepass will be an 'out-and-out' entertainment title aimed at young at heart, irreverent readers, says Ananda Vikatan Publication in their press release.

Ananda Vikatan used to be famous for political satire, but today with Timepass they have moved into supplying gossips across political, movie and other celebrity circles to the Mami circle at 4G speed. “Priced at Rs. 5, cheaper than a cup of tea (a steal deal), Timepass provides a good source of Vitamin G,” says a malnourished Mamis’. I caught another Mami say, “Timepass veetila irundha Dengue kosuvey varathu” and intelligently marketing Timepass to their clan. Now Mami’s can feel younger at heart, nourished in their brains and flippant as ever.

Ananda Vikatan has also tactfully removed their mascot (the the figure of a frail, bespectacled, bald, laughing man) from this magazine. I am waiting to catch my Father stealthily read Timepass when my mother is away at the temple. May be it is time Ananda Vikatan should introduce a Mami mascot, if not a motta paati on their Timepass publication?

And now every Mami is giving away a Time Pass magazine along with vethalapakku and kumkum. OMG, I couldn’t fathom my mother giving it away to my neighbor and asking her to include that as a part of her healthy diet. Be it for the mother, father or the son, sometimes life is all about Timepass! So get your copy and equip your household (especially your wife) with Vitamin G!